International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume2,April 2017,

Topic : Way-finding and Signage Design opportunities and challenges within the Indian context for Smart City

Authors:Rajendra Bhimraoji Thakre ||

Abstract:The cultural and linguistic diversity of India is evident from the fact that there are 22 major languages in India, written in 13 different scripts, with over 720 dialects. India where tradition and modernity are always at an interesting intersection, this diversity plays a very important role in various aspects of communication design. In this context, navigation and way finding in India presents itself as an important area of study. Navigation and way-finding are integral part of modern life in India. However, applying principles of modern design in the Indian context is at times challenging. Empirically, an average Indian user depends on local place names landmarks and other colloquial identifiers for way finding and navigation. Further, appropriate urban planning in recent years has taken a back seat in the frenzy of the urban development. As a result, there is a haphazard growth of urban areas and influx into semi-urban and rural areas. This has an impact on the physical and “visual” infrastructure of a given geography. Pune, as an urban-agglomerate is typical case of Indian city witnessing these dynamics. Pune is the 9th most populace city in India with a population of more than 50 lakhs spread over 500 sq. km. This paper aims to explore how way-finding and signage in different neighborhoods of Pune have evolved. The paper documents the diversity of the different neighborhoods of Pune city and analyses the various socio-cultural, traditional and modern influences that have an impact on way-finding and signage. There is scope to design better smart navigation & real time information on current scenario. The paper discusses the key opportunities and challenges for design educators and practioners in this regard..

Keywords: Way-finding in India, Semiotics, Signage Design in Pune, Mindset of Indian audiences, Smart City Signage Design, Linguistic & script-based diversity. Signage system, illiteracy, multilingual society, public places

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DOI: 01.1617/vol4/iss4/pid08523

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
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