International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume2,September 2017,

Topic : The parameters influencing consumer decision making in Sports Utility Vehicle launch event attendance

Authors:C. Revathy || Jamal Mohamed Zubair

Abstract:This study is based upon a sample survey on consumer SUV launch event selection and attendance with regard to SUV product launches and the various processes involved in this area. Many strategies are involved in the decision making and few of them indicate new insights to the field of SUV launch event marketing and SUV launch event management. The process is quite complex as it involves variety of factors associated both with SUV launch event like nature of SUV launch event, objective, psychological, consumer values, societal influences and the pattern of their SUV launch event attendance and so on. The survey is done with a view to understanding the various influences that had enabled them attend a particular SUV launch event say SUV product launch. Questions for their not attending an SUV launch event to unravel the various factors that are involved in changing a positive attendance and their influence on the consumer decision process. The study revealed finer details of the parameters involved in the process of consumer decision of SUV launch event selection and attendance and gave insights (1) to enable a detailed analysis on the demographics of the consumers who have attended SUV launch event (2) to know the influence in the decision making on event attendance. The survey is done with a view to understanding the various influences that had enabled them attend a particular SUV launch event..

Keywords: Event Attendance ,SUV Launch, Event attendance, Digital channels, Consumer decision making

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DOI: 01.1617/vol4/iss9/pid18260


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Editor-in-Chief

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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ACCEPTANCE RATIO: 25%
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Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
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