International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume2,September 2017,

Topic : Dynamics of Ideation, Creativity and Innovation For Entrepreneurship -- A Case Study of A Multinational Company

Authors:Dr K.Sunanda || G. Sreedhar Kanth

Abstract:Ideation is the hub of innovation. In this century , the context of business has changed considerably because of globalization, Privatization, and liberalization. Business has become a global village with immense diversity of all nature. This has made ideation process very culture-bound locally , but with extensive global connectivity. Ideation and creativity are the germinating activities for any innovation system. Innovations are rapid and as fast as they change the corporate landscape. Ideation can be defined as the thought process involved in apprehending and expressing a new concept. Creativity on the other hand , is the outcome of the cognitive process of ideation undertaken by individuals and organizations. This paper explains ideation, creativity and innovation methods and process with different models. It helps to understand ideation and creativity process with the case studies of some of the multinational companies. This gives the entrepreneurs to understand the process and develop their business..

Keywords: Ideation, Creativity and Entrepreneurship

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DOI: 01.1617/vol4/iss9/pid12905

Volume2,September 2017,

Topic : Determination of Unsaturated Hydraulic Conductivity in Field Conditions through Inverse Modelling Using Hydrus-ID

Authors:Dr K.Sunanda || G. Sreedhar Kanth

Abstract:Ideation is the hub of innovation. In this century , the context of business has changed considerably because of globalization, Privatization, and liberalization. Business has become a global village with immense diversity of all nature. This has made ideation process very culture-bound locally , but with extensive global connectivity. Ideation and creativity are the germinating activities for any innovation system. Innovations are rapid and as fast as they change the corporate landscape. Ideation can be defined as the thought process involved in apprehending and expressing a new concept. Creativity on the other hand , is the outcome of the cognitive process of ideation undertaken by individuals and organizations. This paper explains ideation, creativity and innovation methods and process with different models. It helps to understand ideation and creativity process with the case studies of some of the multinational companies. This gives the entrepreneurs to understand the process and develop their business..

Keywords: Ideation, Creativity and Entrepreneurship

Download Paper


DOI: 01.1617/vol4/iss11/pid12905


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Editor-in-Chief

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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ACCEPTANCE RATIO: 25%
ARTICLES PUBLISHED:00007
PAPER RECEIVED:000028
Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
Contact : editor@ijsem.org

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