International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume2,December 2017,

Topic : An analysis of APU Joint Stock Company’s Brand Value

Authors:Oyuntuguldur Gan-Unur || Tselmeg Otgonbayar, Gantugs Ganbaatar, Onongoo Taivanjargal, Naran-Orgil Tsedendamba

Abstract:In Mongolia has been developing many types of products such cashmere, leather, milk product, all kind of meat product, alcoholic drink, soda drink and many other types of mining resourcing products. Hereof one of the interesting product has been entering the global market it is soda drink. In Mongolia has 4 main competitors of producing soda drink from APU JSC, MCS-Coca- Cola LLC, Vitafit LLC and Altan Joloo Impex and many other follower’s companies have been producing. This research paper focusing on measuring brand image and defining its customer satisfaction.

Keywords: Branding, Brand Image, Brand Image Measurement

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DOI: 01.1617/vol4/iss12/pid20653


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Editor-in-Chief

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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ACCEPTANCE RATIO

ACCEPTANCE RATIO: 25%
ARTICLES PUBLISHED:00007
PAPER RECEIVED:000028
Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
Contact : editor@ijsem.org

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