International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume2,December 2017,

Topic : Secured Life Style behind the Investment Decision is the True Mirror of The Indian Financial Market: An Empirical Justification.

Authors:Dr. Saroj Kumar Sahoo || Yadav Devi Prasad Behera, Tushar Ranjan Sahoo

Abstract:Human beings always have a sense of security while taking any decision in the life. This sense of security is just not reflected in their decisions but it is rooted in the lifestyle of Indian customers (including financial product customers) which ultimately build their way of living in the society. Secured lifestyle makes an individual to take cautious purchase decisions to ensure a somewhat secured return, which holds good for purchase decision of financial products also. Research problem In the above context, the research problem is stated as “can the sense of security in the mind of financial-product-customer be a better predictor of investment decision making towards those financial products, which are secured to some extent? Aim of the study (1)To identify secured lifestyle characteristics of financial-product customers in India, (2) to examine the impact of secured life style characteristics of financial-product customers on their purchase decision making, (3) to differentiate the sense of security of investors along the demographic variables. Research design & methodology The causative research design is followed in this study where the relationship between lifestyle characteristics and investment decision making is examined. Here stratified random sampling method is adopted with a structured questionnaire to the sample size of 100. The respondents for the study are customers of financial products. Data is analysed through factor analysis, multiple linear regression. Important findings It was found that the secured lifestyle characteristics or the sense of security have a significant positive impact on investment decision making. The differences in secured lifestyle along the demographic variables are identified significantly. Originality/Contribution The contribution.

Keywords: Secured life style characteristics, investment decision making, and demographic variables.

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DOI: 01.1617/vol4/iss12/pid74026


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Editor-in-Chief

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
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