International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume1,June 2016,

Topic : Consumer Behavior

Authors:Cherian Abraham || Jyakrishnan

Abstract:Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. The important thing in a means-end chain is to start with an attribute, a concrete characteristic of the product, and then logically progress to a series of consequences (which tend to become progressively more abstract) that end with a value being satisfied. A market comes into existence because it fulfills the needs of the consumer. Consumer behavior is a complex, dynamic, multidimensional process, and all marketing decisions are based on assumptions about consumer behavior. Models of consumer behavior play a key role in modern empirical Industrial Organization.

Keywords: NATURE OF CONSUMER BEHAVIOUR:

Download Paper


DOI: 01.1617/vol1iss2pid0010015


Related Articles

Social Entrepreneurship and Its Impact on Economy

Authors: Arun VA || Justin MB

Doi : 01.1617/vol1iss2pid0010008

Volume1 ,June 2016.

Quality of Work Life

Authors: Mr. Ramesh.V ||

Doi : 01.1617/vol1iss2pid0010009

Volume1 ,June 2016.

A Study on Financial Performance Analysis Tools With Reference to IFRS

Authors: Ajith A || P R Sreekrishna

Doi : 01.1617/vol1iss2pid0010012

Volume1 ,June 2016.

Artificial Intelligence in Business

Authors: Sachin Sreekumar || Rahul Gopalakrishnan Nair

Doi : 01.1617/vol1iss2pid0010013

Volume1 ,June 2016.

Brand Awareness

Authors: Shalom Paul || Jeresh Joseph

Doi : 01.1617/vol1iss2pid0010014

Volume1 ,June 2016.

E-Governance in India: Opportunities and Challenges

Authors: Ramdev.K.S || Sreesha.P

Doi : 01.1617/vol1iss2pid0010016

Volume1 ,June 2016.

Work Life Management

Authors: Parvathy .T || Neethu.G

Doi : 01.1617/vol1iss2pid0010017

Volume1 ,June 2016.

Agri-Preneurship and Economic Development in India

Authors: Anu John || Sruthi .S, Mrs. Chandrakala

Doi : 01.1617/vol1iss2pid0010018

Volume1 ,June 2016.

Study on New Trends in International Entrepreneurship

Authors: Neeraja.C.R || Anjali Chandran

Doi : 01.1617/vol1iss2pid0010020

Volume1 ,June 2016.

Remote Environmental Monitoring System

Authors: Niharika J || Kshitij Shrivastava,Tejasva Nema,Puneet Sharma, Dr. Vijay Mishra

Doi : 01.1617/vol1iss2pid0010027

Volume1 ,August 2016.


Editor-in-Chief

Editor Image


Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

View more


IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

Google Scholar Profile

Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

All Issues


DOWNLOADS

Copy-right Form Paper Template

ACCEPTANCE RATIO

ACCEPTANCE RATIO: 25%
ARTICLES PUBLISHED:00007
PAPER RECEIVED:000028
Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
Contact : editor@ijsem.org

IFERP Other Journals


Subscribe

           Email:

Social Media