International Journal of Science , Engineering and Management (IJSEM)

Monthly Journal for Science , Engineering and Management

Volume1,December 2016,

Topic : Analysis of Male and Female Consumers and Customer Experience Items in Retail Stores

Authors:Pankaj Deshwal ||

Abstract:TheseThis study confirms how male and female differently evaluate the Items of the consumer experience in the retail store context. Researcher adopted convenient sampling technique for this study. Gender was considered as the demographic variable in this study. The output of one-way ANOVA test was used to show differences. All Items were taken from prior literature. The output shows there is only one Item that is recovery experience where male and female shows differences in their views. The results show that respondents responded their experience with a retail store as positive. All result of the Items is above 3.5 value that shows above average feedback..

Keywords: gender, analysis of variance, Delhi

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DOI: 01.1617/vol1iss2pid0010052


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Editor-in-Chief

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Dr.Muhammad Ishtiaq,
Mirpur University of
Science & Technology,
Mirpur, Azad Kasmir.

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IMPACT FACTOR: 2.7

ISSN(Online): 2456-1304

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Thomson Reuters ID : q-6288-2016.
ORCiD Research ID : 0000-0001-9540-6799

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ACCEPTANCE RATIO

ACCEPTANCE RATIO: 25%
ARTICLES PUBLISHED:00007
PAPER RECEIVED:000028
Journal Code : IJSEM
Electronic ISSN : 2456-1304
Impact Factor : 2.7
Frequency : Monthly
Contact : editor@ijsem.org

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