Date of Publication :5th April 2024

Abstract:In recent years, and especially since the beginning of the new millennium, Greek handicrafts have experienced constant obsolescence, as Greek craftsmen are unable to maintain viable businesses. The paper reflects a part of an effort to build a concrete strategy for the revival and development of Greek Handicraft, under the auspices of the Hellenic Ministry of Culture. It presents the strengths, weaknesses and major challenges that Greek craftsmen face and it ends with a delineation of a strategic roadmap to follow in terms of focusing the strategy towards three directions: business, people and catalysts.

Reference :