Date of Publication :5th April 2024

Abstract:Today, traditional crafts are found either to meet the same daily needs in less developed economies, or - in developed economies - as an activity that should be preserved within the context of cultural heritage and something that carries unique value and authenticity Relevant research reveals structural weaknesses of the craft sector in general and ceramics, as well. Drawing on some central findings that can be extracted from primary research in the ceramics - pottery sector, in the context of the present research, we propose an analysis of the internal strengths and weaknesses, and the opportunities and threats (SWOT), in relation to the international context of the Greek handicraft sector of ceramics - pottery. Our findings show that the Greek Ceramics/Pottery sector faces constraints and diverse challenges either for endogenous reasons, or for reasons of the external environment.

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