Date of Publication :5th November 2024

Abstract: The rapid evolution of cryptocurrencies has sparked global interest, yet their adoption and acceptance vary significantly across different regions. This research delves into the landscape of cryptocurrency adoption and acceptance in India, a nation poised at the intersection of traditional financial norms and burgeoning digital innovations. Cryptocurrencies have emerged as a transformative force in global finance, yet their integration into India's socio-economic fabric presents unique opportunities and challenges. Through a systematic review of existing literature, regulatory documents, market analyses, and media reports, this research aims to provide a comprehensive overview of the current state of cryptocurrency adoption in India. It examines the factors influencing adoption rates, identifies key opportunities for growth such as financial inclusion and technological innovation, and analyses the challenges posed by regulatory uncertainties, security concerns, and public perceptions. By outlining the future prospects for cryptocurrencies in India, this study seeks to inform stakeholders about potential strategies for fostering a conducive environment for their sustainable integration into the Indian economy.

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