Date of Publication :8th August 2024

Abstract: Environmental awareness is increasingly recognized as a key factor in promoting pro-environmental behavior. This work explores the influence of environmental awareness on students' attitudes towards participation in green crowdfunding campaigns, focusing on the crisis of environmental degradation, as well as the impact of their attitudes on the intention to contribute to financing. A survey was conducted among students from a Moroccan public university, and the data collected was analyzed using structural equations (Smart-PLS). The results of this study show that the environmental awareness of students has a positive impact on their attitude, and the attitude has also a positive influence on the intention to participate in green crowdfunding donation campaigns. These results underline the importance for project initiators as well as for green crowdfunding donation platforms to lead campaigns to raise students' awareness of environmental issues, in order not only to stimulate favorable attitudes among them, but also, therefore, to increase their active participation in green crowdfunding campaigns in the future.

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