Date of Publication : August 2026

Abstract: Digital marketing has reached new heights of effectiveness thanks to its integration with Artificial Intelligence (AI). With AI, digital marketers can now analyze vast amounts of customer data efficiently. Additionally, AI facilitates decision-making based on this analysis, enabling marketers to meet their goals. This study aims to emphasize the ethical aspects of using AI in digital marketing, particularly focusing on transparency, customer privacy, fairness, and accountability. It reviews relevant literature and case studies to evaluate potential risks and suggests ways to enhance the protection of customer data. The research covers the applications of AI in digital marketing while highlighting the importance of upholding customers' rights to privacy, ensuring fairness in AI algorithms, maintaining transparency in processes, and holding wrongdoers accountable to an appropriate authority.

Keyword : Artificial Intelligence, Customer Data, Digital Marketing, Ethical Considerations.

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