Date of Publication :3rd July 2024

Abstract: The academic and expert community is increasingly focusing on the learning process of SMEs and e-commerce, given the significant role that SMEs play in contributing to the nation's income. Due to their limited resources, SMEs require a robust and emotionally driven learning process to enhance their contribution to economic development through e-commerce. Therefore, it is essential to examine the factors influencing e-commerce adoption among SMEs. While existing research predominantly focuses on larger firms or organizations, this study aims to delve into the key factors of e-commerce adoption among SMEs in Madhya Pradesh, India. Special attention is given to factors such as increased opportunities and competitive pressure within the industry. The study employs a comprehensive research design, including surveys distributed to CEOs and managers from various regions. Despite receiving only 135 completed surveys out of the 300 distributed, the data is analyzed using various methods such as frequency, readiness, descriptive, relational, and regression analysis. The study evaluates the competitive pressure, relative advantage, and e-commerce adoption in the Indore district of Madhya Pradesh, using MATLAB 7.14 software for analysis. The experimental results demonstrate the effectiveness of the proposed approach.

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