Date of Publication :5th February 2024

Abstract: This paper presents a comprehensive framework for employing QFD in the early stage of design to transform voice of customer (VOC) into functional requirements (FRs), emphasizing the importance of customer-centric design principles in fostering innovation and competitiveness in any industry. Case study of design project for small hand-launched UAV and practical examples illustrate the effectiveness of the proposed methodology in capturing customer insights and translating them into tangible product features, thereby enabling the creation of product that not only meet but exceed customer expectations. The methodology begins with the identification and prioritization of customer attributes through qualitative and quantitative methods. These customer attributes are linked to technical characteristics and features essential for hand-launched UAV functionality through QFD matrices and cross-functional analyses. When relationships between customer attributes and functional requirements are demonstrated, more informed decisions can be made during the design phase.

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