Date of Publication :25th March 2024

Abstract:The relation between the practical self-service technology enactment and the customer hedonic involvement without going deeper towards the impact of the self-service technology performance on the customers shopping experience. This examination is focusing on two perspectives the utilitarian self-service technology performance (Task Uncertainty, service escape, perceived control, and the time pressure) and the customers hedonic experience to evaluate the web-based shopping practice with the brief look at fun and happiness. Many flourishing online organizations have made adaptable applications and viable portable sites to enhance this growing business sector, for example, Talabat, Noon, UBER, Online Banking and have created viable business systems and promoting methods. This research is focusing on the hedonic experience connected with utilitarian self-service technology, a utilitarian part cannot be discounted nor ignored. In this way, we explore the role of delight and usefulness in a hedonistic situation.

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