Date of Publication :17th January 2024

Abstract: Traditional bullfighting in Southern parts of Thailand plays an important role in promoting the city and becoming one of the tourist attractions. This is not only a sport tourism among the animal fighting, but also a sport for the crowd in terms of gambling. Even though the events have attracted many domestic tourists, stimulating local economies, the government is losing support among residents. This paper examines the perceived attitudes of residents toward the impacts of traditional bullfighting in Southern parts of Thailand. To identify the respondents of the study, a simple random sampling technique was used to collect data were collected through a survey from 388 residents in 4 Southern provinces: Songkhla, Trang, Nakorn Sri Thammarat, and Phatthalung who lived nearby traditional bullfighting’ facilities. Implications for future tourism planning and development, well-being of the society, and provincial government are recommended.

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