Date of Publication :17th December 2024

Abstract: This study examines televised interviews and public appearances of Crown Prince Mohammed bin Salman (MBS) in order to understand how his communication strategies effectively resonate with both domestic and international audiences. The aim of this essay is to investigate MBS’ ability to articulate Vision 2030 reforms and leadership goals by utilizing compelling and memorable messages and signals.
The evaluation focuses on six core principles of communication: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Stories, offering insight into why his speeches and interviews tend to have such a lasting impact. The study employs thoroughly analysis of qualitative content by examining key public appearances, including interviews on FOX News and Discovery Channel, as well a s keynote addresses at the Future Investment Initiative "Davos in the Desert" (1, 2, and 4).
My findings have revealed that MBS’s communication strategy is centered on simplifying complex policies, employing innovative approaches to capture attention, and sharing inspiring stories which evoke national pride and spread hope among the youth. His speeches often include a combination of statistical evidence of progress with relatable personal and national stories, making his vision more engaging for his audience. The study sheds light on how these strategies contribute to building popular support for Saudi Arabia’s transformation and reinforcing its global image.

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