Date of Publication :17th January 2024

Abstract: This study explores the analysis and evaluation of the effectiveness of using social media platforms (YouTube and Telegram) in teaching and learning the English language, in comparison with studying the available content and determining language skills, quality and suitability, analyzing users’ interaction and influence with the content, platforms and service providers, analyzing preference factors, advantages and disadvantages. It provides the maximum benefit in Enhancing skills and effectiveness. The study aims to determine the quality, suitability, availability, integration of interactivity, and temporal and spatial flexibility. It also evaluates the resulting impact through feedback and achieving the goal.

The study provides a comprehensive analysis of the YouTube and Telegram platforms in providing content, and the differences in the method of delivering information, the design of videos, interactive lessons and exercises, and the level of interaction in the use of educational tools and resources.

A poly-stylistic method, namely the descriptive analytical method, is used in addition to the comparative and explorative methods with all the quantitative data of the educative performance in the two platforms, content reviews, and evaluations. The researcher will use statistical techniques, to conduct a comparative study such as measuring the effectiveness of the content, the interactivity of learning, the impact of tools and resources, flexibility, and feedback and evaluation by collecting samples that include different backgrounds and linguistic levels, the performance on the YouTube and Telegram platforms is compared. The study explores which of them has clear advantages in feedback, evaluation, resulting impact, and setting a qualitative vision with recommendations to achieve the desired results and goals.

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