Date of Publication :15th May 2024

Abstract:Changes in life style and having a busy life schedule create a huge versality in the purchase intentions among Delhi NCR. This shift is especially noticeable among urban inhabitants who lead hectic lives and rely significantly on outside sources of food and water. This conceptual paper will analyse the inner and extrinsic elements that influence buying intentions among city dwellers. In order to analyse this phenomenon, several dimensions of intrinsic and extrinsic factors such as perceived price, taste, convenience, product quality, advertisement, perceived safety, perceived packaging, brand image and convenience will be discussed. We will also discuss on the relationship between extrinsic factors and purchase intention. Eventually, this article will propose a conceptual framework that links internal & external factors and purchase intention. To frame this study, supporting literature on all of the dimensions under consideration is provided. Toward the end of the essay, several suggestions for conducting empirical research on this conceptual paper are presented.

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