Author : Chinmoy Ghosh 1
Date of Publication :26th October 2020
Abstract: Marketing is the system of identifying and meeting human and social demands. One of the shortest good definitions of marketing is meeting demands profitably. Formulation of strategy decisions provides enterprise-specific technology, markets, products, and resources over an extended period of time. Strategies determine long-term competitive advantages. Home appliances marketing strategies are subjective in the manner these can fulfil the objective of manufacturer to cope up with the market by satisfying the customers’ requirements.
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