Date of Publication :16th October 2020

Abstract: Transportation sector which is the main contributor of air pollution in Jakarta. Effective public transportation presents an opportunity not only to alleviate the trend towards individual vehicle ownerships but also helps limiting city-level pollution. PT. Transjakarta is the backbone of the capital’s public transportation service with exponential increase in ridership since its inception. Implementation of Battery Electric Buses (BEBs) is an opportunity for Transjakarta that would potentially reduce more than 50% of the pollution generated by vehicle emission along with reduction in oil imports. PESTEL framework and supply chain analysis is done to determine the effect of external and internal environment on the adoption of BEBs in Jakarta. This exploratory research will use qualitative methodology to analyse the data and determine the barriers for the adoption of electric buses. High upfront cost of buses and development of charging infrastructure along with grid stability issues are identified as main barriers. The objective is to provide a solution to overcome the barriers based on cost benefit analysis, charging strategy and innovative business models considering technological advancement and local operational requirements.

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