Date of Publication :27th January 2021
Abstract: The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For example, consumers cannot go to the store, so the store comes to home. While consumers go back to old habits, it is likely that they may follow new regulations and procedures in the way consumers purchase products and services. The new habits will also emerge because of technological developments, changing demographics and the various innovative ways consumers have learned to cope up with the present situation of COVID.
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