Author : Monjita Bordoloi 1
Date of Publication :20th April 2021
Abstract: The growth and advancement in technology has led to a paradigm shift in the banking operations. With the evolution of information and communication technology, banking institutions are providing products and services that are different from the conventional one. In recent years, banking industry has invested heavily in bringing modern technology to banking operations in order to gain improved business relationship with their customers. Further, the development in ICT enabled banking created a radical change in fulfilling customers’ variety of needs. However customers are still in the process of acquiring required knowledge and skills to avail the various innovative banking services. There is an urgent need for technological education management system to make the customers familiar with new and innovative banking services. This study aims to investigate the customer perception related to management techniques used by the banks to provide technical education and assistance to fulfill customers’ needs and expectations and to maintain better relationship with them.
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