Open Access Journal

ISSN : 2456-1304 (Online)

International Journal of Engineering Research in Electronics and Communication Engineering(IJERECE)

Monthly Journal for Electronics and Communication Engineering

Open Access Journal

International Journal of Science Engineering and Management (IJSEM)

Monthly Journal for Science Engineering and Management
Call For Paper : Vol 11, Issue 03, March 2024

ISSN : 2456-1304 (Online)

Call for Paper

Vol 11, Issue 03, March 2024

Indexing

Customers‟ Education towards Technological Innovations in Banking Industry: A Study with Special Reference to Banks in Assam

Author : Monjita Bordoloi 1

PDF

Date of Publication :20th April 2021

Abstract: The growth and advancement in technology has led to a paradigm shift in the banking operations. With the evolution of information and communication technology, banking institutions are providing products and services that are different from the conventional one. In recent years, banking industry has invested heavily in bringing modern technology to banking operations in order to gain improved business relationship with their customers. Further, the development in ICT enabled banking created a radical change in fulfilling customers’ variety of needs. However customers are still in the process of acquiring required knowledge and skills to avail the various innovative banking services. There is an urgent need for technological education management system to make the customers familiar with new and innovative banking services. This study aims to investigate the customer perception related to management techniques used by the banks to provide technical education and assistance to fulfill customers’ needs and expectations and to maintain better relationship with them.

Reference :

    1. P. Oppong, H. Adjei, & K. Poku,“The role of information technology in building customer loyalty in banking: (A case study of agricultural development bank ltd. Sunyani)”, British Journal of Marketing Studies, vol. 2, no. 4, pp. 9-29, August 2014.
    2. P. Pandey, & H. K. Singh, “The relationsip between CRM dimensions and customer retention in Indian banking industry: An empirical study of public and private sector banks”, Journal of Commerce and Accounting Research, vol. 1, no.4, pp. 51-59, 2012.
    3.  M. Murgan, & S. A. Senthikumar, “Customer relationship management in banking sector (an empirical study with reference to banks in Thiruvannamalai District, Tamil Nadu)”, International Journal of Enterprise and Innovation Management studies, vol. 1, no. 3, pp. 126-132, January 2011.
    4. E. E. Mang‟unyi, O.T. Khabala & K. K. Govender, “The relationship between e-crm and customer loyalty: A Kenyan commercial bank case study” ,Bank and Bank systems, vol. 12, no. 2, pp. 106-115, May 2017.
    5. B. I. Bugaje, Effect of electronic-customer relationship management (e-crm) on business organization”,. Abuja journal of Business Management, vol. 1, no. 1, pp. 73- 80, March 2015.
    6. N, R. Jadhav, “A study of customer relationship management (CRM) practices in the insurance sector in Maharashtra state”, International Journal of Science and Research Methodolgy, vol. 8, no. 4, pp.13-21, February 2018.
    7. N. Tamilarasi, & M. Praveen, “A study on customer relationship management in banking sector (special reference to Coimbatore)”, International Journal of Applied Research, vol. 5, no. 3, pp. 243-246, June 2019.
    8. B. A. Omar, et al., “Consumer perception towards online banking service: Empirical evidence from Pakistan”, Journal of Internet Banking and Commerce,vol. 16, no. 2, pp. 1-24, August 2011.

Recent Article