Date of Publication :24th May 2021

Abstract: Abstract---Goals are the unsurpassed way to outstretch success for any organization. These goals accompany a variety of marketing strategies to attain objectives. One of the very prompt and successful marketing tools would be Viral Marketing. Buzz Marketing is one of the techniques of viral marketing which involves consumer interaction to amplify its idea behind the product. The meaning of the word buzz originated from the word itself, 'Buzz' to create hype for a product in the market to earn maximum revenues from it. The chief aim of this technique is to maximize the word of mouth potential and create a sense of trust in the customers by generating a puff for a product/service for their audience. Buzz marketing primarily relies on runaway excitement around a product or service. Since buzz marketing, by and large, is focused on word of mouth potential, is ironic to the digital age. A considerable shift towards online marketing has driven the marketing industry to revamp its strategies and find different ways to create efficacious upshots similar to the word of mouth potential. There is a consistent rise in the use of the internet for almost everything we do. This upswing has been a mixed bag for the brands to remodel their marketing strategies in the online world.

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