Date of Publication :30th May 2021

Abstract: This research was undertaken to determine if there exists a correlation between management practices, customer loyalty, and the success of Appliance Retail Company. Descriptive- Correlational design was used. Descriptive design was employed to find out the level of implementation of management practices and level of customer loyalty while correlational was to determine if correlation does exist between variables. Stratified random sampling was used in selecting respondents of the study with a total of 138 employees and customers of six branches in the Batangas area. A validated survey questionnaire was the instrument used to gather data. Using weighted mean, level of implementation of management practices was highly evident as fully implemented, customer loyalty was very high and success of the Appliance Retail Company was very successful. The results of the study revealed that management practices were fully implemented while customers were very loyal to the company. Thus, these two confirmed their relationship to the level of success of the company which was very high. Customer service and repeat purchase were observed with the highest implementation while store ambiance, working environment, and facilities with the highest indication of success while store ambiance, working environment, and facilities with the highest indication of the success of the appliance retail company. The relationship between core values and branding perceived the highest level of the significant relationship as well as the stability of company name and advocacy. A strategic action plan was the output of the study.

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