Open Access Journal

ISSN : 2394-6849 (Online)

International Journal of Engineering Research in Electronics and Communication Engineering(IJERECE)

Monthly Journal for Electronics and Communication Engineering

Open Access Journal

International Journal of Science Engineering and Management (IJSEM)

Monthly Journal for Science Engineering and Management

ISSN : 2456-1304 (Online)

Digital Marketing

Author : Sooraj E 1 Shibin K 2

Date of Publication :20th July 2016

Abstract: Digital marketing is referred to as the marketing of products or services using the aid of digital technologies. It relays mainly on the internet, but also including mobile phone, display advertising, and any other digital medium. Nowadays brands and businesses utilize technology and digital marketing for their marketing People choose digital devices instead of going to physical shops. Online marketing which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services .It includes email marketing, search engine marketing(SEM),social media marketing ,many types of display advertising and mobile advertising. Online advertising involves both a publisher and an advertiser. Other potential participants include advertising agencies, an ad server and advertising affiliates. In this method virtual space is used to put marketing messages on websites to attract internet users E-mail marketing, using e-mail for sending promotional messages to internet users has been considered one of the more effective method of online marketing .Among its benefit points to “high response rate” and “low costs” of e-mail marketing and believe that this advantages “are rapidly turning e-mail marketing into an invaluable tool”. Affiliate marketing and social media marketing are other online marketing methods .affiliate marketing refers to the process of gaining a commission by promoting products or services of another company. social media marketing is a term used to describe the process of boosting website trapping or brand awareness through the use of social media networking sites. The main advantages of digital marketing are empowering effect ,avoid geographic barriers ,efficient target reach, better results ,immediate result, cost effective ,wide audience .It also possess some disadvantages like copyright, taken unserious, not appropriate to ,high competition ,damage from negative ,lack of trust. However it is the most advanced technology of market.

Reference :

  1. Marketing Management: Prof. Arun Kumar,

    Prof. N . Meenakshi ( Vikas publications,Noida Delhi )

    Wikipedia :

    Google :

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