International Journal of Engineering Research in Electronics and Communication Engineering

Personalized Promotion Tracking: A Location Based Approach for Merchandizing Industry using Haversine Formula

Author : Arup Kumar Bhattacharjee ¹ Soumen Mukherjee ² Manas Ghosh ³ Sudipta Patra ⁴

Date of Publication :20th October 2016

Abstract: In this proposed application, personalized promotion is realized by an individual where the mobile client enables the application to get offers, discounts from nearby merchants on mobile devices. This application continuously keeps track of the constantly moving mobile clients coming under the periphery of the static data objects which represents the merchant office. A distance based circular area is defined for every store and if any customer enters in this geographical area with proper connected network through GPS or mobile they will get promotional offer with respect to his or her previous offer avail. Author use goggle maps for describing geographical area. This application is an approach which allows a retailer to promote products or services by using geographical position of a mobile device to targeted customer consistently and efficiently

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