Author : Dr K.Sunanda 1
Date of Publication :6th September 2017
Abstract: Ideation is the hub of innovation. In this century , the context of business has changed considerably because of globalization, Privatization, and liberalization. Business has become a global village with immense diversity of all nature. This has made ideation process very culture-bound locally , but with extensive global connectivity. Ideation and creativity are the germinating activities for any innovation system. Innovations are rapid and as fast as they change the corporate landscape. Ideation can be defined as the thought process involved in apprehending and expressing a new concept. Creativity on the other hand , is the outcome of the cognitive process of ideation undertaken by individuals and organizations. This paper explains ideation, creativity and innovation methods and process with different models. It helps to understand ideation and creativity process with the case studies of some of the multinational companies. This gives the entrepreneurs to understand the process and develop their business.
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