Open Access Journal

ISSN : 2456-1304 (Online)

International Journal of Engineering Research in Electronics and Communication Engineering(IJERECE)

Monthly Journal for Electronics and Communication Engineering

Open Access Journal

International Journal of Science Engineering and Management (IJSEM)

Monthly Journal for Science Engineering and Management

ISSN : 2456-1304 (Online)

Dynamics of Ideation, Creativity and Innovation For Entrepreneurship -- A Case Study of A Multinational Company

Author : Dr K.Sunanda 1 G. Sreedhar Kanth 2

Date of Publication :6th September 2017

Abstract: Ideation is the hub of innovation. In this century , the context of business has changed considerably because of globalization, Privatization, and liberalization. Business has become a global village with immense diversity of all nature. This has made ideation process very culture-bound locally , but with extensive global connectivity. Ideation and creativity are the germinating activities for any innovation system. Innovations are rapid and as fast as they change the corporate landscape. Ideation can be defined as the thought process involved in apprehending and expressing a new concept. Creativity on the other hand , is the outcome of the cognitive process of ideation undertaken by individuals and organizations. This paper explains ideation, creativity and innovation methods and process with different models. It helps to understand ideation and creativity process with the case studies of some of the multinational companies. This gives the entrepreneurs to understand the process and develop their business.

Reference :

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    3. Dr. Rolf-Christian Wentz, 2010, Innovation Centre India: Innovation Machine TataMotors Launches Disruptive Innovation Tata Nano. Where is Volkswagen? ,available online: http://www.theinnovation-machine.com/?p=77
    4. De Man, A.-P., Duysters, G., 2005. Collaboration and innovation: a review of theeffects of mergers, acquisitions, and alliances on innovation. Technovation 25,1377±1387.

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