Open Access Journal

ISSN : 2456-1304 (Online)

International Journal of Engineering Research in Electronics and Communication Engineering(IJERECE)

Monthly Journal for Electronics and Communication Engineering

Open Access Journal

International Journal of Science Engineering and Management (IJSEM)

Monthly Journal for Science Engineering and Management

ISSN : 2456-1304 (Online)

Marketing of Agricultural Produce: Exploring a unique solution to agriculture crisis in Punjab

Author : Hansdeep Kaur 1 Vikram Sandhu 2 Gursimranjit Singh 3

Date of Publication :5th October 2017

Abstract: This paper examines the hitch regarding the marketing of agricultural produce, Commission agents and procurement agencies of the agriculturally developed Punjab by addressing some possible and realistic ways to tackle agriculture crisis, as agriculture in Punjab is going through turbulent time and striving hard for sustainability. Although production, processing and marketing are the 3 pillars of the agricultural economy but marketing of agricultural produce is still evolving in Indian society and facing various challenges. The agriculture crisis in Punjab is very much evident by increase in farmer’s suicide

Reference :

    1. Yadav, J.S.(2009),,Modern Trends In Agricultural Marketing, Mittal Publications
    2. SS Acharya(2004), Agricultural Marketing In Insia, Oxford and IBH Publishing
    3. Jagdish Prasad (2008),Emerging Issues and Challenges” ,Encyclopedia of Agricultural,Marketing, Vol.1, Mittal Publications, New Delhi
    4. Abdul Haque (1945), „Introduction‟,The Punjab Agricultural Produce Markets Act, 1939,Lahore
    5. Basavaraja Banakar and H.G Shankararamurthy (1994), “Referred in- A case Analysis, Farmer‟s Perception towards Regulated Markets”, Financing Agriculture- A National Journal of Agricultural Marketing and Rural Development, JanuaryFebruary, 2009 by N. Sakthivel and Dr A. Selvaraj.
    6. R.N. Bansal (1994), “Development of Rural Markets as Nucleus Growth Centres”,Kurukshetra, Vol.-XLIII, Number-2. R. Haridoss et al (1994), “Referred in- A Case Analysis, Farmer‟s Perception Towards Regulated Markets”, Financing Agriculture- A National Journal of Agricultural Marketing and Rural Development, JanuaryFebruary, 2009 by N. Sakthivel and Dr A. Selvaraj
    7. B.B, Singh, R.K.P. Singh and R.N. Yadav (1995), “Seasonal Variation in Arrivals and their Effect on Price of Wheat in Bihar”, Indian Journal of Agricultural Marketing

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