Author : Lakshmi Kumari 1
Date of Publication :9th November 2017
Abstract: Manufacturing firms are greatly relying on the principle of total quality management (TQM) to compete the challenges of current market trends in the era of globalization and privatization. Particularly, the small and medium scale enterprises (SME’s) plays a vital role in providing employment and boosting the economy of the developing country like India. However, the quality of product is an important factor for the products are being manufactured to fulfill the customer satisfaction in SME’s. The study on product quality improvement shows that meeting customer satisfaction, profit increase and minimizing losses to a lower level can be attained through the application of advanced quality philosophies and principles such as TQM. The objective of the study is to identify the critical success factors that contribute to the performance of quality management practices in SME’s s and as well to establish a guideline that the management can take care off to improvise their firm's productivity. The present study includes a questionnaire survey in order to implement TQM practices in the structure of governance in SME’s.The critical factors are arranged according to the priority after the data is collected. Three hypothesis are formulated based on employee satisfaction, customer satisfaction and operational effectiveness. At the end, statistical test is carried out for each hypothesis using T-test. It is summarized that the hypothesis stating TQM SME’s are more effective in operation and fulfilling employees, and customers is proposed..
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