International Journal of Engineering Research in Electronics and Communication Engineering

An analysis of APU Joint Stock Companyâ€™s Brand Value

Author : Oyuntuguldur Gan-Unur ¹ Tselmeg Otgonbayar ² Gantugs Ganbaatar ³ Onongoo Taivanjargal ⁴ Naran-Orgil Tsedendamba ⁵

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Date of Publication :21st December 2017

Abstract: In Mongolia has been developing many type of products such cashmere, leather, milk product, all kind of meat product, alcoholic drink, soda drink and many other type of mining resourcing products. Hereof one of the interesting product has been entering globally market it is soda drink. In Mongolia has 4 main competitors of producing soda drink from APU JSC, MCS-Coca- Cola LLC, Vitafit LLC and Altan Joloo Impex and many other followerâ€™s companies has been producing. This research paper focusing on measuring brand image and defining its customer satisfaction

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