Author : Dr.V.Sudhakar Rao 1
Date of Publication :20th February 2018
Abstract: Multiculturalism has become a significant concept contemplated over by everyone in rather every domain. Culture can be delineated precisely as the love for one‘s own society, civilization, morals, principles, language and the way of life in which one is born. If there is a strong aptitude and outlook to learn others‘ culture, it is invariably attainable to have cultural ease, cultural competence, cultural forbearance and fine-tuning. Such concepts of having a flair and perspective represent soft skills of a person. Soft skills embodies the flexibility of the individuals to be versatile and adapt to the dynamic requirements of a corporation. The ability to deal with divergences and multiculturalism is an essential requirement of the hour. Developing communicative behaviour occupies a central role among the soft skills. Therefore tutoring in corporate world should be designed to impart communicative behavior containing face-to-face settings, interactive activities, role plays and cluster discussions. In the prevailing intercultural work places, management must consider all the angles of culture in order to build a more fruitful manpower. Five important factors that operate at team levels can be identified. 1. Native culture 2. Corporate culture 3. Functional culture 4. The formation stage 5. Individual elements Firms have to be attentive when negotiating business deals and using various forms of nonverbal communication such as total visual communication, language, gestures, appearance, posture, eye contact, paralanguage and symbolism. Its need of the hour is to maintain cultural fluency to perform like a person of the native culture. The culture of the people influences the culture at corporate. Cultural dimensions such as geographical detachment, individuality vs collectivism, manliness vs femininity, and finally, long term orientation should be taken into account to understand cultural influences. One has to pay particular notice to these factors in a multicultural milieu
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