Date of Publication :26th April 2018
Abstract: The rapid development of the internet has a strong impact upon the worldwide marketing environment. Currently it has become one of the most popular approaches for businesses and customers to perform trade over the internet. Businesses are coming up with creative ways to promote their product via online. Thus, it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. The act of purchasing products or services over the internet is called online shopping. Generally, the success of online shopping thoroughly depends on the customer satisfaction during their purchase. Today both urban and rural areas enjoy internet facilities. Precisely for this reason customers are purchasing the product and services through online. Thus this study is focused to analyse the socio- economic characteristics of the respondents and the online shopping websites preferred by the respondents. The primary data will be collected from 160 respondents in Thoothukudi district. Therefore, this paper focuses on satisfaction on online shopping and online purchasing behavior.
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