Author : Sandip T. Gaikwad 1
Date of Publication :20th April 2018
Abstract: India is one of the hot spot for many industries as it is having very large consumer base. With digitalisation in India, the new door of e-commerce is opened in India. E commerce is on boom in every sector of India. The Food and beverage industry is major part of glossary sale. In India, there are various challenges and opportunities, which are need to be address for the growth of the sector. There are many advantages of digitalisation like saving money, proper utilisation of resources and time saving. With introduction of mobile technology, the e-commerce in India is speed up. This development is being driven by a blend of rising web entrance, a drop in data access cost, a move to smartphones, and a stream of credit to buyers and micro enterprises. The B2B and B2C business is also having very big impact of this digitalisation. As retailers also prefer the online ordering as the delivery is timely. People are preferring order online due to many reasons and convenience is the major motivation factor. There are diverse aspects of e-commerce in Food and beverage industries. This paper targets to give overview of this sector especially in India
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