International Journal of Engineering Research in Electronics and Communication Engineering

Consumer Satisfaction on Personal Care Product of Hindusthan Unilever Limited With Reference To Thoothukudi

Author : A.Saratha ¹ DR.K.Kamalakannan ²

Date of Publication :20th April 2018

Abstract: Now a day's most business organizations are operating in a complex and competitive environment where demands are constantly changing. In this era of intense competition, especially within the FMCG sector, one can achieve success only after having a thorough understanding about their target consumer preference and satisfaction. Personal care industry is composed of hair care, bath products, skin care and cosmetics, and oral care. Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians Hindustan Unilever is looking to diversify its beauty and personal care portfolio and is also working on expanding its distribution network across the country over the next two years. The study is conducted in and around Thoothukudi and a sample of 60 respondents was taken. The collected data with the help of well -structured questionnaire. The study shows that consumers give more importance to the â€˜Priceâ€™ of the personal care brands they buy. Further the variation of the influence of different factors across gender, marital status, age group and educational level of respondents was also analyzed in this article. The finding of the study reveals that the maximum of the respondents are female and most of the respondents are graduates using HUL personal care Products.

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