Date of Publication :20th April 2018
Abstract: Genre fiction, which has been otherwise called popular fiction, began its development in the late 19th century due to the advancements of technological progress. Since the invention of various techniques in printing press, binding and circulation, the fate of genre fiction has completely changed. It has adopted various technical advancements to keep pace with the pressing needs of the time. In the present day consumerist culture, reader as a consumer considers the act of reading a novel consuming a product. Hence, genre fiction is more of reader centered. Now a novel can be read in different formats such as paper back, kindle edition, hard cover, mass market paperback, audio CD, audio cassette and flexi bound. Technology and its devices have provided unique platforms like blog, instagram, twitter and other social networking sites for renowned authors not only to express themselves but also to communicate to their fan base and get instant feedback about their creative work. The very production and reception of these popular novels are thus undoubtedly modified by technology. This paper attempts to focus on how technology and genre fiction grow in tandem forming a new elitist reader community.
Reference :
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