Author : I. Joseline Steffi 1
Date of Publication :29th October 2019
Abstract: The research inspects the precursor and upshot consumer trust in E-commerce .The outcome shows the good name and methodological bond of an electronic dealer and consumer’s inclination to trust or emphatically related to consumer trust. Consumers faith has a optimistic relationship with frame of mind and a pessimistic relationship with grasp threat. The study strong-willed the factors influencing the consumer’s trust towards E-commerce in coimbatore city and hence investigates the influence of perceived usefulness,perceived ease of use and perceived risk on use of E-commerce. The strategic challenge facing Ecommerce today is growing and changing needs and expectation of consumers. Consumers are becoming increasingly recognizing and more involved in their financial determination. Insinuation of the results are disputed
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