Author : I. Joseline Steffi 1
Date of Publication :23rd October 2019
Abstract: In the epoch of globalization, there was a huge radical change in electronic marketing. For the past 10 years, all the business organization were running with technological changes. E-shopping or marketing is the use of internet via computer or phones for the development of online shopping to increase the grade of business. Here, retailers are busy studying consumer behavior in the field of online marketing and are devising strategies to meet the demand of consumers. Now most of the people choose to shop online as it has varieties of goods and is convenient. Retailers have to analyze the specific things to catch consumers sight by bringing out discounts and offers and by advertising it. Therefore, we have to study the factors influencing consumers to shop online.
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