Open Access Journal

ISSN : 2394-6849 (Online)

International Journal of Engineering Research in Electronics and Communication Engineering(IJERECE)

Monthly Journal for Electronics and Communication Engineering

Open Access Journal

International Journal of Science Engineering and Management (IJSEM)

Monthly Journal for Science Engineering and Management

ISSN : 2456-1304 (Online)

Social Media – An Opportunity for Organisations

Author : Sarita Sharma 1 2

Date of Publication :1st October 2022

Abstract: Social media is used by billions of people around the world and has fast become one of the defining technologies over time. Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which will be 42.3% of the world’s population (eMarketer 2018). Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have included social media as a marketing channel for their integrated modern marketing campaigns. Online Marketing has created new opportunities for businesses to come in contact with their customers, business partners, and suppliers in unique ways and also to improve their internal operations. Effective use of social media can bring great opportunities for businesses, but will require some thought and planning. The present paper throws light on the opportunities and challenges available to organisations with the use of various media tools and websites.

Reference :

    1. Appel, G.; Grewal L; Hadi, R.; Stephen, A. T.; The future of social media in marketing, Journal of the Academy of Marketing Science (2020) 48:79–95.
    2. Baruah, T. D., Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study, International Journal of Scientific and Research Publications, Volume 2, Issue 5, May 2012, ISSN 2250-3153.
    3. Brief Guide into Social Media Marketing Trends 2020 (February 2020), Retrieved from 
    4. Digital and Social Media Landscape in India, Retrieved from 
    5. Effectiveness of Social Media Networks as a Strategic Tool for Organisational Marketing Management (2015), Retrieved from 
    6. Kaplan, A.M. and Haenlein, M; Users of the World, unite! The Challenges and Opportunities of Social Media (2010); Retrieved from
    7. Overcome 7 Top Social Media Marketing Challenges (2020), Retrieved from 
    8. Singh, T.P., Sinha, R., The Impact of Social Media on Business Growth and
    9.  Performance in India, International Journal of Research in Management & Business Studies, March 2017, ISSN: 2348-6503 (Online)
    10. Social Media Users, Retrieved from 
    11. Types of Social Media and How Each Can Benefit Your Business (2017), Retrieved from 
    12. What are the Benefits of Social Media Marketing? (2016). Business 2 Community. Retrieved 8 April 2016, from 
    13.  Why Social Media is Important for Business in 2020 (January 2020), 

Recent Article