Date of Publication :25th February 2023

Abstract: COVID-19 has negative impacts on the sustainability of the industrial sector. This is also reinforced by the survey of 30 respondents from Giriloyo batik center, which stated that the pandemic had a negative impact. There was a decrease in income of up to 85%. Because the government takes out policies that restrict the movement of people and close many public areas, it causes decrease in demand for the industries. Nowadays, people are starting to return to mobility such as visiting public spaces and shopping because of the easing of regulations in the “New Normal” era. However, there has not been a significant increase in sales at the center. Therefore, evaluation is needed to be able to improve the strategies to reach an optimal profit. One of strategies is improving supply chain management as best as possible. This study aims to identify the supply chain of Giriloyo center and its challenges, before and during the pandemic. This is to determine whether the center should change its strategy in the “New Normal” and how the strategy is proposed. The analytical technique used in this research is Before-After analysis with qualitative descriptive approach. The analysis shows that the main challenges in the supply chain network during the pandemic are poor technology adoption and conventional marketing system. Based on evaluating several aspects, the center wants to reformulate supply chain strategy in the “New Normal” era. The strategies consist of trying computerized systems, collaborating with other industries to share labor or process, and digital marketing.

Reference :