Date of Publication :31st July 2023

Abstract: This paper aimed to understand the effect of stress level while covid-19 pandemic on changing behavior of Gen Z in Thailand. Since this group of people were adolescent who faced with physical modification and psychological adaption. Quantitative research was conducted. The questionnaire survey designed by researchers was distributed via paper and google form. Descriptive analysis was used for data analysis. The research study found that the level of total stress was at ‘moderate’ and of behavior change was at ‘high’. Additionally, the total stress factors could predict behavior change at 20.3%. Although the caused of stress – learning factor showed at high level, this sample group could be able to adjust themselves with online learning and social network platform. Additionally, another implication of recommendation of this research might be a future financial planning for this group of people could be easily promoted since they face direct experience during the crisis.

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