Date of Publication :19th October 2023

Abstract: In the dynamic landscape of the retail textile industry, the role of Emotional Intelligence (EI) in shaping employee performance has emerged as a critical area of study. Understanding how individuals' emotional competencies influence their effectiveness within this sector holds significant implications for organizational success and productivity. This study investigates the influence of Emotional Intelligence (EI) on employee performance within the retail textile industry in Kerala, aiming to shed light on the intricate interplay between emotional aptitude, job effectiveness, and organizational productivity. A cross-sectional research design was employed to collect data from 120 respondents across various retail textile companies. The sample exhibited balanced demographics in terms of age, gender, education level, and years of experience. The participants' mean EI score of 4.3 out of 5 indicates a high proficiency in perceiving, comprehending, and managing emotions effectively. The majority reported a positive impact of EI on job performance. Furthermore, statistical analyses revealed that demographic factors did not significantly affect EI levels. Hierarchical regression analysis demonstrated a strong positive relationship between EI and both employee job performance and organizational productivity, explaining 30% and 28% of the variances, respectively. These findings underscore the pivotal role of EI in enhancing workplace effectiveness in the retail textile industry, emphasizing the need for organizations to prioritize emotional competence through tailored training programs. This study provides valuable insights for practitioners, highlighting the potential for improved performance and productivity through the cultivation of Emotional Intelligence among employees.

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