Date of Publication :19th October 2023

Abstract: The rapid adoption of renewable energy sources, particularly rooftop solar projects, holds significant potential for sustainable energy transition. This study attempts to analyze the critical factors influencing the effectiveness of micro-scale consumers' participation in adopting rooftop solar projects in the context of Kerala, India. The focus lies on evaluating the financial viability, demographic profiles, and their interplay in shaping consumer perceptions. By employing a cross-sectional observational design and purposive sampling, this research delves into the diverse landscape of residential homeowners, small businesses, and institutions engaged in rooftop solar initiatives. Statistical analyses including ANOVA, mean and standard deviation calculations, and factor analysis uncover the multifaceted dynamics at play. The findings offer actionable insights, enabling tailored strategies that align with the preferences and concerns of different demographic segments. This study contributes to enhancing the efficacy of micro-scale consumer involvement in rooftop solar projects, thereby fostering sustainable energy adoption and contributing to Kerala's renewable energy goals.

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