Date of Publication :28th November 2023

Abstract: The main purpose of the study is to evaluate the Factors Affecting Starting a cafe business in semi- urban Cities. Factors impacting starting a café business in semi-urban cities include limited infrastructure, cultural adaptation, sourcing ingredients, regulatory compliance, and competition. Successful ventures require navigating these challenges while capitalizing on the rising demand for experiential spaces and local identity. For clear understanding, a case study of young café entrepreneur, Mr. Afzal, has been considered in this study who perused supply chain MBA degree and started a Zwarma in Nuzvid, India. In this task, positivism research philosophy, descriptive research design and inductive approach has been adopted. Along with this thematic secondary data analysis has also been used to make decisions on the information. The findings reveal that semi-urban café businesses face infrastructure constraints, demanding adaptive strategies. Diverse cultural tastes call for localized menus, while efficient supply chains and waste reduction enhance operations. Regulatory compliance is critical, and collaboration with local artisans fosters community integration, offering growth opportunities within this dynamic industry. In conclusion, the semi-urban café business landscape presents a blend of challenges and opportunities. Adapting to local cultures, ensuring reliable infrastructure, and efficient operations are vital. Strategic partnerships and compliance with regulations bolster success. For optimal growth, embracing innovation, sustainability, and customer-centric approaches is recommended.

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