Date of Publication :30th November 2023

Abstract: The delivery service industry plays a crucial role in the rapidly growing EC market in China, where value co-creation is prioritized among sellers, buyers, logistics providers, and EC websites. However, challenges related to delivery service quality pose obstacles to achieving effective value co-creation, particularly in the collaboration between logistics providers and retail sellers. As a result, reduced participation willingness among sellers on EC platforms becomes a pressing concern. This study aims to investigate the impact of delivery service quality, provided by logistics providers, on the participation willingness of online retail sellers affiliated with Ali Group's Tmall

Reference :