Date of Publication :20th December 2023

Abstract: This research is focusing on two perspectives, right off the bat to comprehend the connection between the utilitarian self-service technology performance (Task Uncertainty, service escape, perceived control, and the time pressure) and the customer hedonic experience and to measure the effect of purchasing decision attributions (cost, benefit, convenience, and risk) on the client's response and expectations towards the service being given. Numerous successful online organizations have made multipurpose applications and viable portable sites to enhance this growing business sector, for example, Amazon, eBay, Argos, and Auto Trader, and have created viable business systems and promoting methods. This research is focusing on the hedonic encounters connected with utilitarian self-service technology, a utilitarian part cannot be overlooked. In this way, we investigate the impact of delight and usefulness in a hedonistic setting and what these ideas at last mean for assessments.

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